Bath Rugby appoint the Bendac Group

The Bendac Group are pleased to announce its appointment as the Official Technical AV & Digital Display Supplier of Bath Rugby, following a successful installation of Bendac LED display technology at Bath Rugby’s HQ.

Whilst the nation eagerly awaited the re-start of the Gallagher Premiership, Bendac, were contacted by Bath Rugby to help deal with the impact of COVID-19 and how it has affected their training sessions post lockdown. With need to utilise advanced display technology to assist with the challenges of on-pitch training, the Bath Rugby coaching department turned to Bendac to develop display technology, which can assist in advancing standard training methodology, in these COVID-19 restricted times.

Bendac provided a solution to help resolve this by supplying and installing Bendac Dura LED panels to create a 4m x 2m outdoor screen on the Clubs’ training pitches at Farleigh House. This has allowed Bath Rugby to run video analysis and pitch-side formation reviews, which can be shared and discussed by the coaching team and players, in real time. It also allows the ability to hold team meetings, outside, in large groups, thus avoiding restrictions on players attending meetings indoors.

Bath Rugby’s Head Performance Analyst – Dan Cooper gave his insight into the teams’ use of the screen and how it has benefited his team of analysts:

“The screen has been a useful addition to our match preparation by enabling us to learn in the moment and continue to conduct our analysis in a safe, socially distanced environment.

We can provide information directly to the players during the training session, whether that be through scheduled breaks or immediate feedback during different training scenarios. The pure size of the screen means that we no longer have to leave the pitch environment to take in video feedback. This has been a great benefit to us, as it keeps the flow and momentum of a session intact.”

The positive impact for Bath Rugby coaches, has resulted in Director of Rugby – Stuart Hooper, being able to use Bendac display technology, to communicate key training ground messages far better than through previous traditional methods.

Speaking about the partnership with the Bendac Group, Hooper had this to say on the new training display:

“First and foremost, with the challenges of COVID, having an outdoor screen like this allows us to hold socially distanced team meetings and not disrupt our standard procedures too much. We’re still able to clearly communicate to the group the key points that we want to address during training.

Going forward, we’ll continue to use the screen to support preview and review meetings, presentations to the squad, instant video analysis of set plays and tactics, and to help create mock in-game situations that support our scenario planning for those end of game pressure moments with a real time match clock and score on screen.”

The Bendac Dura series is a high-bright outdoor product, perfect for running rich, fast-paced content like that of rugby match-footage. It’s the go-to product range for all large-format outdoor installations and can withstand all weather conditions.

We at the Bendac Group are able to be agile and provide solutions for our partners like this thanks to our expert team of LED display engineers.

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