The Bendac Group are delighted to announce our new partnership with Bath Rugby for the 2021/22 season and beyond.
Bath Rugby is a professional rugby club in Bath, Somerset. They play in Premiership Rugby, England’s top division of rugby.
A prominent premiership team both in and out of the city, Bath Rugby boasts a long list of achievements as well as a huge fan base. Having evolved with social and technological progress over the years, the squad have adapted and developed training methods in order to enhance their performance both on and off the pitch.
Following the successful installation of a pitchside outdoor LED screen at Farleigh House last season, Bendac have now become the club’s Official Technical AV & Digital Display Partner and their brand logo will feature on the matchday shorts.
The partnership will see Bath Rugby and Bendac make a significant investment into transforming the matchday experience at the Rec with the installation of a new market-leading large-format LED display and a replacement scoreboard during the 2021/22 season, with further enhancements planned for the near future.
Advanced display technology will also be installed at Farleigh House to assist with coaching, analysis and training. Bendac’s display technology enables real-time analysis and has already proven to have a positive impact on improving the communication of key messages across the squad.
To further represent the strength of the partnership, Bath Rugby and Bendac will work together to offer career development opportunities for both the senior squad and Academy. Bendac will provide a number of placement opportunities enabling our players to gain first-hand experience of working in a fast-paced, innovative tech company.
Alex Cohen, Bath Rugby’s Chief Operating Officer commented:
“Everyone at Bath Rugby is really excited about this brilliant new partnership with a company who are the absolute best in the business. The quality of Bendac’s products, their service, their people and their commitment to enabling us to become better is exceptional. This partnership will be transformative in how the coaches and players work at Farleigh House, but also how our fans enjoy their matchday at the Rec.”
Founded by Ben Da Costa whilst at Swansea University, growing to a multimillion-pound business at the time of his graduation, now still only 24 years old, Ben has grown Bendac into a global technology company delivering solutions to over 20 countries across 4 continents. A season ticket holder at 10, the club junior matchday reporter at 14 and 10 years later, committing, to a long-term partnership investment with Bath Rugby to enrich and enhance the Bath Rugby experience for fans and stakeholders. An incredible journey for Bath and Ben.
Ben Da Costa, Bendac’s Managing Director said; “As a lifelong supporter, with the passion of watching rugby at the Rec, along with other grounds across the UK and Europe, I believe that our company Bendac, can design a creative transformational digital footprint to enhance the fan experience at the Rec, whilst simultaneously, working with the coaching team in developing and delivering visual technology solutions in support of the current training program at Farleigh.”
