Bendac extends brand sponsor agreement with Glamorgan cricket

The Bendac Group are thrilled to be extending our successful partnership with Glamorgan Cricket.

Following an exceptionally successful year as Glamorgan’s AV partners, the Bendac Group are committing to a 3-year sponsorship deal, where we will support the team as official sleeve sponsor across the LV= County Championship, Royal London Cup and Vitality Blast kits over the next 3 seasons.

During 2021, the Bendac Group supplied a full turnkey solution for Sophia Gardens, inclusive of the design, manufacture and installation of three LMKII screens – with the addition of ground and steelworks. Bendac’s engineering team erected a brand-new North screen, as well as the decommission and upgrade of the existing East and West screens at the 16,000-capacity stadium.

The provision of this wide-reaching solution showcases the true impact of full video displays in a stadium environment. Exhibiting a range of convenient features – from replays and key moment animations to match-day information and adverts – the displays provide unparalleled viewing, ultimately upgrading the overall game-day experience for visitors and enthusiasts, whilst maximising Glamorgan’s digital assets.

Now as we move forward into 2022, Bendac are proud to become full sleeve sponsors for this historic, community-based club and we are honoured to continue our support and partnership alongside our friends and colleagues at Glamorgan. A union that has already bought great benefits to both organisations, we hear Bendac CEO, David Da Costa and Glamorgan’s Head of Commercial, Huw Warren’s thoughts on the partnership:

David Da Costa, Bendac CEO:

“With Cardiff, being the closest Capital city to Bendac HQ, what better reason to invest in supporting regional cricket. We also retain strong family roots and ties, in Cardiff, which makes it a very personal as well as commercial decision to invest in what we see as a family culture and community values at Glamorgan.”

Huw Warren, Glamorgan Head of Commercial:

“We worked with Ben and his team closely last year and they were instrumental in on our screen installation project which has created a fantastic matchday experience at Sophia Gardens for our fans.  

“Bendac Group are industry leaders in their field with a strong background in sport and cricket which makes them ideal sponsors of the Club, while sponsoring a pan Wales sports team will provide them with brand exposure and recognition throughout the country, as well as the wider sports industry which will help them achieve their business goals.”

Here at Bendac, we take pride in being affiliated with a variety of sports clubs and stadia. Our sponsorship of Glamorgan Cricket, alongside the range of installations and partnerships with various sporting organisations- both national and homegrown, is a testament to our continued investment into sport.

For Bendac, innovation is essential to our success, and we pride ourselves in designing and developing industry-leading solutions to address and overcome industry-wide challenges. Working with sporting organisations from across the UK and beyond to provide human focused solutions and partnerships which bring people together, are a core foundation of our business.

We are thrilled to be working with a leading, community-based cricket club like Glamorgan and look forward to supporting the team in their successes over the coming years!

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