Bath Rugby X Bendac

Since the establishment of our partnership with Bath Rugby in 2021, we are pleased to be the official Technical AV and Display Partner for the Premiership rugby team. We proudly hosted the team at our Extended Reality (XR) studio here at Bendac HQ for the 2022/23 kit launch.  

Our XR studio blends a real world set with a virtual environment using the latest game-rending technology, and our broadcast-quality LED panels. This virtual environment can reflect almost anything, from real life locations to bespoke scenes which are created by Bendac’s in-house environment artist and content creation team. Bath made use of this service, using a custom XR environment designed to reflect their branding and create a contemporary, showstopping set to enhance the look of the new European Kit. Alongside this, they benefited from our industry-leading LED which displayed footage of the historic Heineken Cup win of 1998, as a backdrop for the Home 2022/23 kit.  

Bendac’s XR studio capabilities provide an unrivalled, full turnkey solution for XR and Virtual Production applications. The cutting-edge studio is an immersive technology which allows us to present within a 360-degree, 3D world, making it an ideal solution for a multitude of filming and production applications.  

To find out more about Bendac’s XR solutions, contact: 

Adam Soan, Head of Virtual Production & XR  

Tel: +447384464476


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