CASE STUDY

British Land

Product type: Bendac Krystl
Pixel pitch: 1.2mm
Size: 1.83m x 1.029m

In 2019, Bendac Solutions were approached by British Land to conceptualise how they could modernise their reception area at their London HQ using the very latest in display technology.

Having carried out an initial site survey in order to better understand their use of their existing AV equipment, it was clear that Narrow Pixel Pitch display technology was needed. This was in order to ensure that the right impression was given to their visitors, that British Land use the very best in materials, in this case digital, throughout their estate.

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The challenge faced was to install this display as a retrofit, replacing an existing LCD Video Wall that was at its end of life and install the new screen with a decorative surround, making it more striking to visitors.

The display installed was a Krystl 1.2mm display in a 3 x 3 configuration, in order to best match the size of the videowall being replaced as well as being in a 16:9 aspect ratio. By using a 1.2mm pixel pitch and designing a 16:9 display, it meant that a high resolution was able to be achieved in a small area, thereby adding to the viewing spectacle of the installation and ensuring existing content could be used without distorting the visuals.

This installation is a prime example of the benefits of LED vs LCD, by replacing an existing LCD Video Wall with a seamless LED Video Wall, meaning content can be seen as intended with no lines breaking up the image.

Ben Da Costa, Managing Director at Bendac shared his thoughts on this installation: “First of all I would like to thank British Land for giving us the opportunity to show the visual benefits of LED over LCD by entrusting us with carrying out this project, of which I am delighted with the outcome. I would also like to thank our Technical team for working hard behind the scenes to design a display that is both visually stunning and mechanically one of the smoothest screens I have seen, making it an overall viewing spectacle and in my opinion one of the finest Narrow Pixel Pitch installations in the UK.”