Using LED Vitual Production to reduce location shooting costs!
An LED virtual production studio is the modern way to create content that requires a location backdrop, without needing to send a crew and talent to the location.
In its simplest form, LED VP involves a high-quality narrow pixel pitch LED wall displaying either a pre-shot photograph, or a pre-shot video, creating the illusion of a location background for the talent/product in the foreground.
A more advanced version of LED VP uses a real-time photo-realistic graphics engine, to create any location required, where the lighting can be controlled and the perspective of the scene changes correctly as the camera moves around the talent/product. This perspective change can also be added to the pre-shot photograph or pre-shot video version, a technique referred to as ‘2.5D’.
Both versions of LED VP can be supplemented with Image-based Lighting (IBL), a new technique for creating dynamic scene lighting that can be cast on the talent or product being shot, creating an even more photo-realistic composite image.
An LED VP studio gives photo studios/creative agencies a highly convincing way to reduce location shoot costs, whilst adding flexibility to the timeline. LED VP also boosts the green credentials of the photo studio/creative agency, and for the brands that the photo studio/creative agency represents.
Bendac is an LED system integrator, our differentiation is our LED expertise, plus a team containing individuals with extensive on-set cinematic, broadcast, and television virtual production experience.
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